Mark Dever:
"One part of clarity sometimes missed by earnest evangelists, however, is the willingness to offend. Clarity with the claims of Christ certainly will include the translation of the Gospel into words that our hearer understands, but it doesn’t necessarily mean translating it into words that our hearer will like. Too often advocates of relevant evangelism verge over into being advocates of irrelevant non-evangelism. A gospel which in no way offends the sinner has not been understood."
Read the whole thing.