If you've been interested in getting Amazon's Kindle reading device, but wanted to wait for 2.0, it's now being advertised for pre-order (to be released in two weeks).
Update: The NYT is live-blogging the launch by Jeff Bezos. Check out his vision:
“Our vision is every book, ever printed, in any language , all available in less than 60 seconds.”
Update: Time Magazine on The Race for a Better Read.