Sunday, December 19, 2004

Hugh's New Book

The full title of Hugh Hewitt's new book will be, Blog: Understanding the Information Reformation That's Changing Your World--Why You Must Know How the Blogosphere Is Smashing the Old Media Monopoly and Giving the Individual Power in the Marketplace of Ideas. (With a title this long, I wonder if Hugh has been reading the Puritans lately?!)

Here's the publisher description:

"Blog" is short for "Web log"—an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.

Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog site—HughHewitt—was launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? People’s attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers’ habits and to position yourself as well as your business or organization at the forefront of this information movement.

I encourage everyone to order it now and to learn from it in early 2005!