Hugh Hewitt--one of the forerunners of the media revolution--has influenced film honcho Jonathan Bock to try open-source movie marketing, using blogs. Here is Hugh's post:
"Grace Hill Media has risen to my open source movie marketing challenge. The maiden-launching film? IN GOOD COMPANY, starring Dennis Quaid, Topher Grace and Scarlett Johansson. So blogosphere, if you have a blog and would like to attend an advance screening, prior to the film’s release of IN GOOD COMPANY (official site & trailer), just email email@example.com and you and a guest can be added to the list. In exchange, all you will need to do is blog about the film after seeing it."
So if you are a blogger and want a chance to see an advance screening (assuming they are in your area), jot them a note.
Update: Universal and Grace Hill Media are upping the ante:
"There’s been overwhelming response from bloggers responding to the offer for free tickets to an advance screening of IN GOOD COMPANY. So Universal Pictures and Grace Hill Media wants to respond to that enthusiasm by upping the ante: any blogger who signs up for the free tickets and then posts this offer and a link to the IN GOOD COMPANY trailer on their site will be automatically entered in a contest to win their very own private screening of IN GOOD COMPANY in their town. The winner can either fill the screening with their friends and family, or see the film alone with that special someone – it’s entirely up to them. One lucky blogger here in the US will win. Sign up at firstname.lastname@example.org and send us your link. And of course, all the non-winners will still be eligible to attend an advance screening in their area."