What we're witnessing, I think, is the death of a media paradigm that we lived with comfortably for, oh, the last year or two. And John Edwards is to blame! Here's the relevant typology:Read the whole thing, including why Kaus thinks this is a good thing.
Model One: There's the press, and the public. The press only prints "facts" that are checked and verified. That's all the public ever finds out about. The press functions as "gatekeeper."
Model Two: Model One broke down with the rise of blogs, which (along with tabloids and cable) often discuss rumors that are not "verified." The public finds out about these rumors, as rumors. And it turns out that blogging obsessively about rumors is a pretty good way to smoke out the truth (see, e.g., Dan Rather).
But in Model Two, the rumors still don't get reported in the "mainstream media"--the respectable print press, the non-cable networks--until they are properly confirmed. Blogs and tabloids are a sort of intermediate nethersphere between public and the elite MSM that serves as a proving ground where the truth or falseness of the "undernews" gets hashed out. Stories that are true then graduate to the MSM.
Model Three: I thought Model Two would be a workable model for years, until either the MSM itself went totally online or until almost all voters stopped paying attention to it. I was wrong! The Edwards scandal did Model Two in. For months, the MSM failed to report the increasingly plausible rumors of John Edwards' extramarital affair even as it became the widespread topic of conversation in blogs, in the National Enquirer, and among political types. The disconnect turned out to be painfully embarrassing for the MSM, especially when the rumors were finally "verified" with Edwards' confession. A lot of what we are seeing now is the MSM not wanting to go through another Edwards experience.
Wednesday, September 03, 2008
Kaus: Media Model 3 Is Born?
Slate's Mickey Kaus: