Monday, December 05, 2005

Breaking News

I am so thankful to live in a country where major research institutions are able to do cutting-edge research, and the major newspapers like the L.A. Times can get this crucial information to the masses.

For three weeks, researchers at Cornell University and the University of Illinois-Champaign gave 40 women several dozen chocolate Hershey Kisses in clear or opaque candy jars either on their desks or six feet away. They refilled the candy jars each day and tracked how much the women ate.

They found that women ate nearly twice as many Hershey Kisses when the candy was in clear containers on their office desks (7.7 pieces per day) than when the candy was in opaque jars (4.6 pieces per day).

Distance also played a role. On average, women ate 5.6 Kisses a day when the candy was visible in clear containers placed six feet away from their desks compared with 3.1 chocolates a day when the candy was in a non-translucent jar.

(HT: Hugh Hewitt)