The Vocabula Review, in fact, has two mottoes: "A society is generally as lax as its language" and "Well spoken is half sung." Mr. Fiske believes that honest language is elegant language. His online magazine is neither a forum for prescriptivism nor for his prejudices, but deals extensively with the endless oddities and richness of language.
Mr. Fiske's own characteristic tone is perhaps best caught in his Dimwit's Dictionary. In that 400-page work a vast body of words and phrases are shown up for the linguistic ciphers they are. He has established a number of categories for "Expressions That Dull Our Reason and Dim Our Insight." These included grammatical gimmicks, which are expressions (such as "whatever," "you had to be there") that are used by people who have lost their powers of description; ineffectual phrases ("the fact remains," "the thing about it is," "it is important to realize") used by people to delay coming to the point or for simple bewilderment; infantile phrases ("humongous," "gazillions," "everything's relative"), which show evidence of unformed reasoning; moribund metaphors ("window of opportunity") and insipid similes ("cool as a cucumber"); suspect superlatives ("an amazing person," "the best and the brightest"), which are just what the category suggests; torpid terms ("prioritize," "proactive," "significant other"), which are vapid and dreary; not to mention plebeian sentiments, overworked words, popular prescriptions, quack equations, and wretched redundancies.
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