Christian Publishing
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Al Hsu offers some further reflections on the tension and balance between Christian publishing as a ministry and as a business.
posted by JT at Monday, September 10, 2007
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2 Comments:
Is this the same Hsu who raised millions of dollars for the Clinton's and recently got arrested?! Ha! (Obviously not ... I'm just being dumb.)
"...Is Christian publishing a business or a ministry? Some hybrid of both? Neither? Let me answer this way. I don't think anybody goes into Christian publishing for "business reasons." Book publishing is a low-margin industry. If you want to make a lot of money in business, you wouldn't pick books."
...but if you do want to make at least some money, then go ahead and publish awful "Christian Romance." And while you're at it, take some cues from the secular industry and put ultra attractive people on the covers--not just the covers of the Christian romance novels, mind you, but the non-fiction as well. That way, you can at the very least make a buck by appealing to vanity.
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