Despite the growing availability of other formats for reading-such as online or with an e-book reader or PDA-- the vast majority of readers still like to read the old-fashioned way - 82% said they prefer to curl up with a printed book over using the latest in reading technology, a new Random House/Zogby poll shows. Women (85%) are more likely than men (79%) to say they prefer reading printed books. Reading printed books also has greater appeal among older respondents, although it is by far the preferred method among all age groups.Here are some of the other summaries from the survey:
Just 11% of respondents said they are comfortable reading books in other formats, such as online or with an e-book reader or PDA. Men (13%) are more open than women (8%) to reading books in other formats, as are 13% of those younger than age 30, compared to just 6% of those age 65 and older.
- Most book buyers head to bookstore with a purpose - but are often tempted into unplanned book purchases
- Most admit to judging a book by its cover
- Most head online or to chains for books, but nearly half also shop at independent booksellers
- Readers most frequently buy books online or at chains
- Nearly one in four are reading more - but slightly more said they are reading less than usual